Let us help you with:
 | Planning a marketing plan that compliments your overall business plan |
| Co-ordination we'll help take away time-consuming administrative work |
| Communications we're here so that your time can be put to better use |
| Strategic marketing developing sound long-term marketing strategies |
| Representation and meetings we'll be there tracking projects on your behalf |
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Brand development get the most from your identity and client perceptions |
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Copywriting a 'friendly' practical approach that pulls the reader in |
| Literature produced and delivered to your office as needed. We also develop and publish several publications that you can have customised for your own use, knowing that they have been developed, researched and are in use. |
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Newsletters complete service from design through to production |
| Public relations to look after any of your PR and media relations needs |
| Advertising designing and producing adverts, along with media planning |
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Presentations
professionally produced to meet your budget and market place |
As a marketing consultancy that embodies all areas of the marketing mix, we believe that it is essential to have a marketing plan that compliments your overall business plan and helps you to meet business objectives. This does not need to be a large document and a summarised action plan often acts as a project plan to refer to throughout the year.
To do this, we are happy to assist with your general business planning activities in order to know your aims and targets, so that we can and work with all of the sectors of your partnerships in order to finalise the marketing.
Within our marketing planning activities we will look to involve staff, providers and partners in order to develop a plan that all areas can 'buy into'. With the addition of a communications implementation plan, we believe that everyone will be able to play a role in communicating your key message to your marketplace
Because our experience enables us to have a knowledge of the public sector industry, we are able to offer further services that will take time-consuming administrative work away from our clients. One of the most popular has been a complete service for providers looking to fill staff vacancies. This has included liaison directly with providers, list maintenance, recruitment advertising and direct mailing. We also run marketing workshops for partners and providers to enable the development of marketing knowledge, so that they may undertake day-to-day communications activities that compliment the overall plan.
General communications with our clients back to top
We are happy to work with our clients in whichever way suits them best and we are often using e-mail for regular communications with our clients if that is the way you prefer to operate. We also find that direct contact with your providers and partners (if appropriate) is useful when we are trying to complete projects on your behalf and this often saves clients getting caught up in minor project issues, when their time can be put to better use.
Strategic marketing back to top
Ideally we would like to be involved with your marketing from the beginning. Clients have found advantages through our research and strategic marketing planning activities, which has enabled them to bid for further budget allocations based on sound long-term marketing strategies. If you have a special project you would like us to be involved in, we are happy to get involved in the planning and development of it to help secure funds and support for it.
Representation and meetings back to top
We are happy to produce reports of all meetings if needed in the form of contact reports. These enable you to check details of the meetings and make any necessary changes. With most clients, we find that quarterly review meetings are also a good way of tracking projects and planning future activities.
In addition, as we have become familiar with our clients needs and activities, we have been asked to sit on various working groups. As part of our overall service, we are happy to do this, if you feel a more 'independent' representation might be appropriate to your needs in some circumstances.
To get the most from your identity, branding is very much based on everything you do. The logo itself is just one tiny part of this and your clients, partners and market will base their perceptions on your overall package of services and customer care.
We work closely with several clients spending time developing their brands through our communication with all staff in the unit, as well as workshops for providers and partners. This enables us to get 'buy in' from all those involved, so that they can feel part of the communications processes that are designed to help meet your overall strategic objectives outlined in your three year business plan.
In some instances part of this process has been the development of a new logo, but in others we have sort to develop the brand using existing identities.
We offer writing for all communications activities including advertising, publications, web work and public relations.
Using specialist copywriters, who can quickly understand your business environment, we will produce clearly written stories to address the needs of your individual markets.
We believe that wording should be easy to understand using a 'friendly' approach that pulls the reader in.Our design team will develop and design various types of literature to suit your needs. From an initial brief the complete product will be produced and delivered to your office as needed. Prices are good too, and we have often been competitive with in-house facilities at larger Councils. We also have a set of publications for parents/practitioners that can be customised for your needs.
Increasingly clients are finding that continued direct communications with their provider base is paying dividends. We can offer a complete service from design and story gathering, writing and editing, through to production.
We are able to look after any of your PR needs, including press releases, event management, roadshows and media liaison.
Designing and producing adverts to go into the media, usually press and radio. We also liaise with media publications and are able to book advertising space in the correct sections of newspapers etc. on your behalf.
Within the market place that we operate, expensive slick presentations are not normally what are required. However that does not mean they cannot be professional.
We have produced presentations for conferences for as little as a few hundred pounds and we have produced live action CD's for promotional use.